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Sep 22

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Johnstons Cashmere to China

Our S2 pupils have enjoyed an excellent day of interdisciplinary learning today, Friday 22 September. They worked in teams to devise strategies for marketing Johnstons of Elgin cashmere products to the Chinese market. They developed and applied skills of communication, creativity, teamwork, application of knowledge, resilience and interpersonal skills. They had to consider marketing, advertising, packaging, finance and presentation. Each team gave presentations to the rest of the year group and to a panel of judges including Mr Barnett, Head Teacher, Mr Jim Morris (Johnstons) Sufang (Chinese teacher) and Peilan Chen (Chinese volunteer). Class 2G2 emerged as the winners.

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